Those of you who’ve been following the sad saga of rashes that appear to be triggered by Victoria’s Secret bras may be pleased to know that VS is apparently, finally, listening. I was contacted by one of their “external communications” reps, and I was all set to let them know they had a tiger by the tail. Turns out, I was pleasantly surprised. It was not only a pleasant, civil discussion, where all sides were heard, but also ended on a note of “how can we make this work for everybody.”
People. How often in life does that happen? Like… never? Maybe the VS reps and I should take a seat at the United Nations and start working on world peace.
For those of you who came late to this party, I’ve been blogging for a couple years about a severe breast rash that I finally figured out was triggered by a particular VS bra, which makes the investigation into the cause very tricky because it’s not all the bras. Only certain ones. One random day, I googled “Victoria’s Secret breast rash,” and bingo: a CBS report on formaldehyde in the fabric. Since my first blog on the topic, testaments have come trickling in at a steady pace from women who had the exact same experience: nipples turning rough like sandpaper, and getting a tissue-like texture, and horrific, irresistible breast rashes that itch like poison oak. Many cannot resist the itch (like myself) and end up bruised and with broken skin.
And then… not knowing what the cause is… we put the bra back on, over broken skin.
The result is UGLY. And definitely not sexy.
A few women have reported this issue with other brands, but 98 percent of the women responding here were VS customers. And here’s the thing: Virtually all of them say they can’t find an acceptable substitute for VS products — they want to go back to VS but are afraid. You can find comfortable things that are ugly and matronly, or cute sexy things that are uncomfortable, flimsy and cheap, but nothing that compares to VS. That is product loyalty, people.
Some women got fired up and suggested a class action suit against VS, and I entertained that thought for awhile myself, but have decided that this approach won’t make anyone happy, except for the lawyers. Lawyers are the bottom-feeders of humanity, and they are perpetually ravenous. They’re essentially prostitutes with law degrees — they’ll blow anybody for a buck. And, in the end, even if a class action suit against VS was successful (the last one wasn’t — the VS lawyers made mincemeat out of the plaintiff), what would it gain in the end for you and me, sister VS loyalists? Forty bucks? Fifty bucks? That’s being overly optimistic. More likely, it would be about $11.75 apiece — don’t spend it all in one place. Meanwhile, the bottom-feeders are fat and happy, gulping down the barracuda’s share of the settlement. At the end of the day, we’d go through all the stress and hassle, just for a little pocket change that won’t even buy a pizza. And more important — still no bras we’re happy with.
Here’s the other thing: Upon further consideration, I’m also realizing that those of us who react so violently to whatever is in some of those bras are a very small minority. We are like those with severe peanut allergies, who could die from eating a drop of peanut butter. So, part of our responsibility is to be aware that we’re allergic, but it would also be nice if garment manufacturers could label products that may contain trace amounts of chemicals that are known allergens for some people — just like they do with products that contain nuts or eggs.
Will that happen? Until someone dies from a breast rash, don’t count on it. That said, while maintaining innocence about textile additives, the VS rep suggested something quite reasonable: Get a skin patch test and find out what I react to, and then they can guide me toward a product that will still work for me. OK, sure. That’s reasonable. I’m willing to play along, because if there is a way to get back into their all-cotton bra (heather gray!), I’ll do it. That is the world’s most perfect bra, and all-cotton ones are hard to find, let alone sexy ones (where I live, it’s 106 degrees today, hence my love of cotton over polyester, which makes sweaty boobs smell like ballsacks — also not sexy).
So, I’m going to line up this skin patch test. I’ll report back after it’s been done, and how things went with VS.
My other pitch to VS was a new line of products. I told them they’ve pretty much played out the “very sexy” thing. They’ve torn right through that envelope. They’ve done it all. What’s left? Rhinestone encrusted buttplugs and matching cotton candy nipple caps? There’s nowhere left to go with sexy. You know where there is somewhere to go? Comfy. Comfort is the new sexy. As long as it still looks sexy, of course. I suggested they develop a brand new line of bras that are hypoallergenic. It’s an open market. Google hypoallergenic bras and you’ll see bras so heinous, you usually have to be Mormon to wear something that unattractive under your clothes.
So, come on VS, make some all-cotton or all-hemp, 100% natural bras and panties, and if you make them in the good old USofA, that would be even better. There’s even a built-in test group — all the women commenting on this blog. If we don’t react to the product, you are golden. You will make a freakin’ fortune off this line: “Barely Me.” Not only did I hand VS a name for this product on a golden platter, I rattled off about 15 potential product slogans off the top of my head: “This is how sexy feels”… “Sexy is as sexy feels”… Seriously, I can spray this stuff out like a sprinkler set on “genius.” (Somebody hire me to do marketing. Newspapers are a dead end.)
As I was floating all this by the rep and also her assistant who was on speaker phone, she said, chuckling, “Stop! Don’t tell me anything more! If we use them, you’ll say we stole your idea and sue us!”
And I replied, “Oh, I totally will!”
And I would, if Barely Me© comes to a VS shop near you, and I’m not getting compensated. Because, let’s face it — it’s fucking brilliant. BUT: I wouldn’t sue over the formaldehyde, or whatever it is, because given a choice between $11.75 or having my favorite heather gray cotton bras back, I’d rather have the bras.